A Study on Consumer Preferences, Satisfaction, and Switching Behavior in the Indian Cellular Services Market. International Journal of Multidisciplinary Engineering In Current Research, [S. l.], v. 11, n. 5, p. 8–12, 2026. DOI: 10.63665/IJMEC.1105.02. Disponível em: https://ijmec.com/index.php/multidisciplinary/article/view/1076. Acesso em: 23 may. 2026.