A STUDY ON CONSUMER PERCEPTION TOWARDS PACKAGED DRINKING WATER WITH SPECIAL REFERENCE TO PATTUKKOTTAI TOWN

Abstract

Life can only exist if it has access to water.
Consumers in the Indian context have
found that bottled drinking water has a
significant influence. Historically, the most
reliable source of drinking water has been
municipally provided piped water. Like
other consumer goods, bottled water was
once a big industry. Water scarcity at train
stations and tourist destinations, as well as
the role of tourism crops and other factors,
have all contributed to the expansion of
this industry, and a variety of bottles are
available for filling with water. Because of
the assurance of both convenience and
quality, bottled drinking water is becoming
more common. Customers may choose
from a wide selection of bottled, bubbletop,
can, and other types of packaged
drinking water, as well as a wide choice of
brands. Customers buy water bottles
because they are convenient to handle and
because they don't have to think about
other factors like quality, price, or comfort
when they buy packaged drinking water.
This study was done to better understand
how customers feel about packaged
drinking water brands and how they
influence their purchasing decisions.