The Role of Consumer Behaviour Towards Online Shopping -An Empirical Evidence of Amazon, Flipkart, E-Bay, Myntra

Abstract

There is a big change among the millenniums in their shopping behavior especially when it comes to online shopping behavior. Being tech savvy’s could be one of their primary reasons for their proximity between them and the online shopping behavior. Today from costumes to cosmetics, electronics to groceries all the items are purchased from the online shopping. There are been many researches being conducted to know the factors that contribute to the online shopping behavior among the potential target audience. This research mainly focuses on the point to know the demographical factors that display the differences in the online shopping behavior. The product reviews are one of the methods to build that customer relativity or customer opinion framing hence the customer reviews act as opinion leaders whose remarks will be key in forming the perceptions which become a prerequisite for forming the expectations and thereby the actual performances can be compared with such predetermined expectations.
The housewives who spend their time more in the household activities have preferences and needs when it comes to their consumer behavior towards online shopping when compared to the working women who spend half a day outside the house and their preferences and needs deviate a lot from that of the housewives, this clearly establishes a point that the economic status of a woman does have an impact on their needs and preferences particularly when it comes to online shopping it is evident. Similarly the age has also got a key effect on the preferences and consumer behavior among the potential target audience .Today electronic gadgets and devices like cellphones, laptops, pen drives, printers and other devices are more bought through online platforms. This indicates that the product literature, product reviews and product referencing becomes more important the moment the customer decides to enter the website of a particular company or a general ecommerce website.
So it becomes important for the ecommerce companies to know what are the reasons for the customer traffic whichflows in toa particular website what are the expectations they have towards a particular website namely better user interface, speed processing, easy payment gateways, better shopping windows, larger scope for product comparison, and customer reviews. Hence this project primarily focuses on the factors and the demographic factors which influence the customers who make their decisions of buying products through online shopping.