A STUDY ON PERSONAL LOANS WITH REFERENCE TO HDFC

Abstract

In the era of growing importance of financial status, there is an
increased importance for various financial institutions which
provide such loans. The main objective of the study of the loans
and advances is to understand the lending policies and the
various schemes of financial assistance provided by the bank.
The bank works comparatively different from other financial
institutions and banks as it works according to the rules and
regulations and the guidelines by the RBI. In the post reforms
period, banks are facing tough competition due to interest rate
regime. In today’s buyers market, banks are facing cutthroat
competition. Hence they are introducing new loan products to
meet the requirements of the various segments of the society to
know the importance of the retail lending in banks.