INFLUENCE OF CONSUMER REVIEWS ON ONLINE PURCHASING DECISIONS IN OLDER AND YOUNGER ADULTS

Authors

  • Ananda Reddy HOD, Dept. of Statistics, Siva Sivani Degree college, Hyderabad Author
  • K. Shekar Lecturer in statistics, Siva Sivani Degree college, Hyderabad Author
  • G. Dhana Lakshmi Lecturer in statistics, Siva Sivani Degree college, Hyderabad Author

Keywords:

Demographic,Customer reviews,Consumer behavior,Customer feedback.

Abstract

Customer reviews have taken on a more significant role in
influencing consumer behavior in the ever-changing world of
modern business. The purpose of this study is to look into the
relationship between customer age and the influence of
customer reviews on purchase decisions and general consumer
behavior. Businesses and marketers must acknowledge the
heterogeneous demographic makeup of consumer
marketplaces and comprehend the ways in which varying age
groups react to and are impacted by customer feedback.

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Published

2021-07-29

Issue

Vol. 6 No. 7 (2021): July

Section

Articles

How to Cite

INFLUENCE OF CONSUMER REVIEWS ON ONLINE PURCHASING DECISIONS IN OLDER AND YOUNGER ADULTS. (2021). International Journal of Multidisciplinary Engineering In Current Research, 6(7), 46-53. https://ijmec.com/index.php/multidisciplinary/article/view/97