THE SOCIAL MEDIA EFFECT: EXPLORING THE SURGE IN BRAND AWARENESS AMONG CONSUMERS
Abstract
Aim of the survey, "The Social Media Effect: Exploring the
Surge in Brand Awareness Among Consumers," is to delve
into the impact and dynamics of social media on the
significant rise in brand awareness among consumers. The
specific objectives include:
1. Quantifying Increased Awareness: Measure and quantify
the extent to which social media has contributed to the surge
in brand awareness among the target consumer demographic.
2. Identifying Influential Platforms: Determine the specific
social media platforms that have played a pivotal role in
driving the observed increase in brand awareness.
3. Analyzing Content Strategies: Investigate the
effectiveness of different types of content (e.g., visual, textual,
interactive) in capturing consumer attention and enhancing
brand recognition on social media.
4. Assessing Engagement Metrics: Examine engagement
metrics, such as likes, shares, comments, and follower growth,
to gauge the level of interaction between consumers and
brands on social media.
5. Exploring Viral Marketing Impact: Investigate instances
of viral marketing and assess their impact on amplifying brand
awareness within the digital landscape.
6. Understanding Consumer Perception: Analyze consumer
perceptions of brands on social media, including positive
associations, trust, and overall sentiment.
7. Influence of User-Generated Content: Explore the role of
user-generated content in fostering brand awareness and
whether it contributes to a sense of authenticity and
relatability.
8. Demographic Patterns: Identify any demographic trends or
patterns in the way different age groups, genders, or
geographic locations engage with brands on social media.
9. Feedback on Advertising Strategies: Collect feedback
from consumers regarding the effectiveness of various
advertising strategies employed on social media in raising
brand awareness.
10. Comparative Analysis Over Time: Conduct a
comparative analysis to understand how brand awareness
levels on social media have evolved over a specified period.
